The consumer's idea of quality is highly influenced by what is called 'the promise of the label'. This is especially important in situations where something is purchased before it is consumed. In other words, the buyers' expectations enhance their enjoyment of the product.
Repacking, a quasi-production method solely developed by Bonk Business Inc., is a synergous method of manufacturing in which the original supplier - who has no knowledge of this parasitic relationship - has all the below-the-line costs of manufacture, storage and distribution.
Mediocre products, such as cheap wine, are purchased retail, and transformed by a new label into luxury goods with a high profit margin.
In 1878 Captain Julius M”rghbom (1841 - 1918) headed the first anchovy expedition to Peru. The return cargo included barrels of good Peruvian wine. The rich volcanic soil of the Nazca-plateau and salty sea breezes gave the wine its particular fishy character. When P”r Bonk further enriched the vineyards with anchovy processing lees, the result was giant juicy silver-coated grapes. The Indians softened the grapes before fermentation in an Incan kicking game and are thus thought to have established today's powerful South American football culture.
Bonk Repacking division is currently test-marketing a new portable snack - Bermuda Triangles. This will surely become the anchovy briquette of choice at duty-free markets in airports all over the world.
You can now enjoy the taste of extinction! Through the 'Power of the Label', we are able to restore the taste of a vanished species to the palate of mankind.
