Repacking is the recycling of old ideas in new guises - an environment friendly strategy leading to greater profits. Disinformation is the total utilization of manpower, machinery and finance to make the buyer believe that repacking is innovation There is no room for real innovation in the modern company. It's money-consuming, time-consuming and resource-consuming. In short, it turns the company into a consumer - and we're all here to sell, not to consume.